New Stony Brook Brand Identity

Stony Brook Medicine LogoTo signify our transformation and provide a dynamic foundation for growth, we have refreshed and modernized our logo and brand identity. We introduced two new logos, or “marks” – one for the University and one for the medical enterprise, which includes the five Health Sciences schools and Stony Brook University Hospital.

The key design element is a shield, which symbolizes strength — a message we are in an excellent position to convey at this time in Stony Brook University history. This new design modernizes our current mark and preserves two prominent existing design elements: rays and stars.

An equally significant aspect of this branding initiative is the development of a new, overarching brand for the Stony Brook University medical enterprise: Stony Brook Medicine. Stony Brook Medicine integrates and elevates all of Stony Brook’s health-related initiatives: education, research and patient care. It includes the five schools — Dental Medicine, Health Technology and Management, Medicine, Nursing, and Social Welfare — as well as Stony Brook University Hospital, Stony Brook Long Island Childrens’ Hospital, our major centers and institutes, programs, clinics and the 35 community-based healthcare settings for our entire institution. Stony Brook Medicine creates a solid brand structure for the future; it bridges the gap between the health sciences and the Hospital; it strengthens each individual entity by presenting a more unified brand; and it communicates that we are an academic medical enterprise focusing on medical education, research and patient care.

The new Stony Brook mark simultaneously launched with the new Stony Brook Medicine website and a multimedia advertising campaign to promote Stony Brook Medicine. The campaign focuses on the unique patient benefits of academic medicine, including high-quality patient care, renowned medical research and healthcare education as Long Island’s premier academic medical institution.

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